The Art of the RSVP: Raleighwood’s Raleigh Magazine Feature

Raleighwood founder Lisa Jeffries Nobling was recently interviewed by Raleigh Magazine regarding the ‘dying’ art of the RSVP. Has the RSVP become obsolete? The article delves into the question of whether the RSVP, a long-standing tradition in event planning, has become obsolete in today’s fast-paced digital age.

We’re on the Move in 2022!

We’re so excited to be in a brand new space in 2022. You can find us at the Loading Dock campus on Beryl Road in Raleigh. The loading dock offers coworking, private offices, conference rooms, and even event space! The event space is perfect for us and our clients who might not have the capacity to hold events in their own office, shop, or restaurant. We’re so excited about the endless opportunities it brings as we find Raleighwood’s forever home. The best part—it’s conveniently located off I-440. Our team will easily be able to get to and from clients in the area and out of town!

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Our new address is 3915 Beryl Road, Raleigh, NC, 27607. You can still reach us at our same email, Info@RaleighwoodMedia.com, and our same phone number 919-229-9725. We look forward to hosting you in our new space soon.

Snubbed by Your Subs?

So you got ghosted… by your email subscribers? Don’t give up on them just yet—let’s try to win them back with a re-engagement campaign.

Check Out Our Latest Work: Bru’s Public House Window Design in Raleigh

We were recently tasked with designing the window graphics for the soon-to-be-open Bru’s Public House at Wade Park, located at 5433 Wade Park Blvd #100, Raleigh, NC 27607. This new restaurant is a welcomed addition to an area of Raleigh that was missing its neighborhood bar and restaurant.

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The process began with a visit to the location and a discussion with our clients about their needs. We quickly realized that this prime location was positioned on a corner, making these windows visible from two different directions, while both driving and walking.

 

 

We partnered with Chris Andrews and his team at AlphaGraphics in Raleigh’s Five Points to print and install the vinyl graphics, and we think the end result turned out amazing.

Check Out This Video of Bru’s New Windows:

To see what we can do for your business, contact us today at 919-229-9725.

Five Tips for Lead Generation

As part of a three-presenter line-up, I opted to focus on tips for improving lead generation to complement other panelists’ focus on print and social media strategies for real estate investors. Knowing that we’d be speaking to first-time home flippers, seasoned full-time investors, and even vendors like lenders, these five tips are broad enough that any business or organization running marketing campaigns can benefit from them.

Raleighwood’s Guide to Advertising on Nextdoor.com

Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.)

5 Things Every Small Business Email Should Include

Small business Saturday email marketing tipsFor the eighth year in a row, iheartretail.com is publishing our annual listing of all of the local retailers and brands participating in Black Friday, Small Business Saturday, and Cyber Monday that we can find. Our goal is to help shoppers keep their holiday spending local, and to help retailers bring more business in their doors. It’s a labor of love that takes hours upon hours to collect, publish, and promote.

Last year, I read over 100 emails within one 24 hour period from retailers promoting their weekend offerings to compile the annual shopping guide. Some were great, some had lots of room to improve. Here’s my advice to you for email marketing success.

5 Things Every Email You Send Should Have Inside!

1. A Reply Email Address

Ditch your email system if it uses no-reply and for Heaven’s sake, put an email address you actually check. Don’t make your customers chase you to contact you, because they will just shop elsewhere.

2. Your Business Hours

Just because you’re open normal hours, don’t assume your potential customers know what they are – and if you’re operating extended or shortened holiday hours, this becomes even more important. Your customers are in a rush due to the craziness of the holiday season, so help them out here.

3. A Phone Number That Will Be Answered

Again, holiday shoppers are experiencing nutty schedules, the demands of family, a condensed work schedule, and more. Sometimes, they just need to know if you have something in stock or if you can make their special request happen. Be ready for their calls and make it easy for them to reach you!

4. Your Website

I know this seems crazy, but you won’t believe how many businesses, especially retailers, forget this important link. This is the ideal place to send your audience when they have questions outside of your business hours! (It also offloads your email and phone traffic if you answer their key questions right on your website) PS: Don’t forget to put all of these important points of information (phone, hours, etc.) on your website, too. This is where your audience will likely look before they call you!

5. Physical Address

Keeping with the theme of convenience for your holiday shoppers, don’t forget to remind them where they can physically find you if you maintain a brick-and-mortar business. (If you’re online only, at least include your city and state so that those paying particular attention to shopping local will know that you’re their neighbor, too!)

6. Freebie Advice! Don’t Procrastinate

The old college rule still rings true: don’t procrastinate! Don’t wait to let your audience know what’s going – especially when it benefits them. If you wait until Thanksgiving or Black Friday to send your Black Friday promotions out, you’ve missed out on a huge majority of shoppers who’ve already made their plans. If you wait until the day of your promotion to email them, you’re likely going to become just an impulse purchase or a late add-in to their schedule. Make sure you send out your info in time to be a priority of theirs, not an after thought!