Although we might be heading into the official summer season this upcoming weekend, we’ve dusted off our Fall Tasting Events Lookbook and given it an update for the 2021 private tasting events season!
As part of a three-presenter line-up, I opted to focus on tips for improving lead generation to complement other panelists’ focus on print and social media strategies for real estate investors. Knowing that we’d be speaking to first-time home flippers, seasoned full-time investors, and even vendors like lenders, these five tips are broad enough that any business or organization running marketing campaigns can benefit from them.
I’m amazed at how still incredibly relevant these thoughts are nearly nine years later. For those of you marketing forecasters who say email is dead, I still shake my fist at you.
Since we’ve been social distancing for the past month or so now, we have seen a change in the way we are purchasing our essential and non-essential items. At Raleighwood, we have seen non-essential businesses adapt their business models to stay afloat during COVID-19 by quickly shifting focus to limited-contact and touchless e-commerce offerings.
As businesses have had to transition to mostly online during the COVID-19 shutdown, we have seen an increase in our open and click-through rates for email for clients.