5 out of 5 stars: “I’m not going to advise you to do something I haven’t already done.”
That line from early in Minimum Viable sums up what I like about this read perfectly. So many business books are written from alumni or passive observers of business. Joe Procopio writes from the trenches. While the book leans toward tech-based businesses, most points are valid across much broader industries (we’re a service provider, for example) and allow for wider adoption for the reader.
Joe is a straight shooter who’s first to say, “so here are the three ways I did it. These aren’t the only ways…”. I respect that immensely and enjoyed working my way through this digital read on my iPad over a long holiday weekend a few chapters at a time.
I’ve been a subscriber of Joe’s weekly email newsletter (sign up on his homepage here) for a while and he’s been a generous sounding board for me. When he asked for volunteers to read an advance copy of this book, I jumped at the opportunity. It was a great way to revisit some of his topics that I didn’t make it to on a weekly basis but also an even better way to get out of my email and into thinking beyond the growing “to do” list and thing about Raleighwood on a bigger level. Thanks for the read, Joe, and best of luck with your digital downloads!
- Five Tips for Lead Generation - July 15, 2020
- Using Email Marketing to Support All of Our Business Deliverables - July 10, 2020
- Raleighwood’s Lisa Jeffries Talks Email Marketing with ZeroBounce - December 13, 2019