Raleighwood’s Guide to Advertising on Nextdoor.com

Raleighwood Media on December 18, 2019

Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.) For brick and mortar businesses, the most valuable customers often are the ones that are already in your neighborhood. Once you claim your business you can send local deals to your neighbors to welcome then in for the first time or incentivize them to visit again!

First things first, how do you claim your business profile on Nextdoor.com?

Step One: Claim your Business Page

Step Two: Verify your Business Page

Step Three: Create a local deal!

Once you’ve logged into your business page, you will see a local deals section on the left side of your screen:

Click Create a Local Deal and Fill in the details:

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The deal can be an in-person or online deal. You will then be able to customize the title, description, and duration of the deal here, too. Then, you will be prompted to add a photo. Once you’ve done that, you will be able to preview your Local Deal prior to publishing. You can choose to either have this featured on the Nextdoor.com newsfeed or through email! The next step is to determine the radius of where you would like your deal to run. The audience size and length of your campaign will determine the budget.

Which businesses benefit from Nextdoor?

The businesses that benefit the most from a platform like Nextdoor include but are not limited to real estate (who have a whole separate Nextdoor advertising program available… stay tuned for more info to come here on the Raleighwood blog!), home services, professional services, food and drink, retail, and beauty/personal services. (For more details on the real estate program prior to our upcoming blog post, check it out here.)

Ready to get started with a little help from the Raleighwood team?

If you would like us to help set up your Nextdoor Business page or special offers, we invite you to schedule a consultation today by calling us at 919-229-9725 or emailing Info@RaleighwoodMedia.com.