Raleighwood Media Group + Raleighwood Event Group
Traditional & Digital Marketing + Commercial Event Planning Based in Downtown Raleigh
During the month of love, we just had to tell you about the software we use and love on a daily basis here at Raleighwood! We honestly couldn’t do our jobs as efficiently without these products. You should definitely look into them to see where all of the magic happens!
We’re so excited to be in a brand new space in 2022. You can find us at the Loading Dock campus on Beryl Road in Raleigh. The loading dock offers coworking, private offices, conference rooms, and even event space! The event space is perfect for us and our clients who might not have the capacity to hold events in their own office, shop, or restaurant. We’re so excited about the endless opportunities it brings as we find Raleighwood’s forever home. The best part—it’s conveniently located off I-440. Our team will easily be able to get to and from clients in the area and out of town!
Our new address is 3915 Beryl Road, Raleigh, NC, 27607. You can still reach us at our same email, Info@RaleighwoodMedia.com, and our same phone number 919-229-9725. We look forward to hosting you in our new space soon.
As we gear up for the holidays we want to highlight the importance of updating your special holiday dates on Google My Business and Yelp. Whether you have special hours or are closing, it is so important to let your customers or clients know in advance what your hours will be.
Since we’ve been social distancing for the past month or so now, we have seen a change in the way we are purchasing our essential and non-essential items. At Raleighwood, we have seen non-essential businesses adapt their business models to stay afloat during COVID-19 by quickly shifting focus to limited-contact and touchless e-commerce offerings.
Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.)
Google My Business messaging is moving from SMS to the Google My Business app starting on November 15. What does this mean for you? Find out in our blog!
A big “thank you!” to everyone who joined us for this morning’s Shop Local Raleigh Tech Tuesday: Tackling In-House Graphic Design.
Vectors and pixels, CMYK vs RGB, PDF or PNG — if it’s all Greek to you, this is the seminar you’ll want to make sure to RSVP for right away.
Join Shop Local Raleigh (410 N. Boylan Ave.) on Tuesday, March 20, 2018, for their next Tech Tuesday, “Tackling In-House Graphic Design“!
Raleighwood Media Group founder Lisa Jeffries has spent the last 10+ years working in small business marketing and will share a primer on establishing core graphic elements for your brand, walk attendees through a few free and low-cost tools for your next project, and offer practical advice on when to DIY and when to call in a pro.
Bring your laptop and bring your questions!
What: Shop Local Raleigh Tech Tuesday
Presented By: Lisa Jeffries with Raleighwood Media Group
When: March 20, 2018, from 9 a.m. to 10:15 a.m.
Where: 410 N. Boylan Ave. Raleigh, NC
Tucked in a corner of Downtown Raleigh between the Warehouse District and Nash Square, Imurj has established itself as home to any and all emerging visual artists, performing artists and fans alike in the Raleigh area.
An article recently published by the American Independent Business Alliance (AMIBA) shed light on the importance of small businesses communicating the positive impact they have on local economies. Referenced as the “local economic multiplier effect“, the effect is a result of a greater percentage of revenue circulating through a local economy when money is spent at local businesses.
Research from Civil Economics states that the impact can come from three factors: direct, indirect, and induced impact.
Direct impact occurs when money is spent by local businesses to operate the business.
Indirect impact occurs when money spent by a local business at other local businesses re-circulate.
Induced impact occurs when consumers such as employees, business owners, and others spend their money in the local economy.
Such studies have taken place in Austin, Chicago, and Grand Rapids. On average, 48% of each purchase at a local business recirculated locally while less than 14% of a purchase at a chain business recirculated. It is important to note that percentage values do vary by the size of the local economy. The information garnered in these studies is that purchases through local business do contribute more funds towards creating jobs and wealth in a local economy as opposed to chain-operated businesses.
The Local Multiplier Effect at Retailers – click to enlarge
The Local Multiplier Effect at Restaurants – click to enlarge
As the “Shop Local” movement continues to gain momentum across the country and in Raleigh, it is important that local businesses should take advantage of these findings. They can calculate Raleigh’s “local economic multiplier” for various supplies to determine the amount that is returned to the economy. It is also a good idea for businesses to promote these findings in an accurate yet memorable manner so that consumers are driven to spending money locally. Using advertisements and messages that are heavily ridden with percentages and statistics and are not linked to reliable sources are less likely to remain in consumers’ minds for long.
