The Art of the Resend and Email Marketing Automation Gone Wrong

Many email marketing providers have a nifty little feature built in where you can automatically resend emails to contacts who haven’t opened them within a certain amount of time. I love this tactic and wholeheartedly recommend using it and testing things like the subject line to see if you can compel readers to open your campaign.

Have Signs, Will Travel

In keeping with the spirit of event season being on the horizon, in February and March we helped clients get ready for trade shows and consumer events with retractable banners worth their weight in gold when it comes to attracting attention.

Short Month ≠ Short on Results

I’ve always said the unofficial tagline of Raleighwood Media Group + Raleighwood Event Group is “we put our clients’ names in lights” and that certainly rang true in February as we supported our clients at Sports & Social Cary and PBR Cary in back-to-back-to-back grand opening week activities and even on-site media coverage during the Super Bowl. 🎬