Although we might be heading into the official summer season this upcoming weekend, we’ve dusted off our Fall Tasting Events Lookbook and given it an update for the 2021 private tasting events season!
As part of a three-presenter line-up, I opted to focus on tips for improving lead generation to complement other panelists’ focus on print and social media strategies for real estate investors. Knowing that we’d be speaking to first-time home flippers, seasoned full-time investors, and even vendors like lenders, these five tips are broad enough that any business or organization running marketing campaigns can benefit from them.
I’m amazed at how still incredibly relevant these thoughts are nearly nine years later. For those of you marketing forecasters who say email is dead, I still shake my fist at you.
Think “email is dead”? Hardly. I love putting in the time to debunk this common digital marketing myth and was delighted when Corina Leslie of ZeroBounce recently reached out to include me on their blog in a post, “Lisa Jeffries: ‘Email Has Been One of the Sharpest Tools in Our Shed’”.
Inside our fall lookbook you’ll find our favorite cooler-weather inspired tasting events, including a new addition: coffee and spirited coffee treats.