Raleighwood Media Group + Raleighwood Event Group
Traditional & Digital Marketing + Commercial Event Planning Based in Downtown Raleigh
Although we might be heading into the official summer season this upcoming weekend, we’ve dusted off our Fall Tasting Events Lookbook and given it an update for the 2021 private tasting events season!
As part of a three-presenter line-up, I opted to focus on tips for improving lead generation to complement other panelists’ focus on print and social media strategies for real estate investors. Knowing that we’d be speaking to first-time home flippers, seasoned full-time investors, and even vendors like lenders, these five tips are broad enough that any business or organization running marketing campaigns can benefit from them.
I’m amazed at how still incredibly relevant these thoughts are nearly nine years later. For those of you marketing forecasters who say email is dead, I still shake my fist at you.
Since we’ve been social distancing for the past month or so now, we have seen a change in the way we are purchasing our essential and non-essential items. At Raleighwood, we have seen non-essential businesses adapt their business models to stay afloat during COVID-19 by quickly shifting focus to limited-contact and touchless e-commerce offerings.
As businesses have had to transition to mostly online during the COVID-19 shutdown, we have seen an increase in our open and click-through rates for email for clients.
Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.)
Think “email is dead”? Hardly. I love putting in the time to debunk this common digital marketing myth and was delighted when Corina Leslie of ZeroBounce recently reached out to include me on their blog in a post, “Lisa Jeffries: ‘Email Has Been One of the Sharpest Tools in Our Shed’”.
Google My Business messaging is moving from SMS to the Google My Business app starting on November 15. What does this mean for you? Find out in our blog!
Inside our fall lookbook you’ll find our favorite cooler-weather inspired tasting events, including a new addition: coffee and spirited coffee treats.
Thank you to Tamera Gore, Regional Field Sales Manager for La Quinta Inns & Suites, for inviting me to host this month’s HSMAI North Carolina Members Only Leadership Energizer Series webinar, “Mini Master Class: 10 Ways to Make Linkedin Work for You”.
