Using Email Marketing to Support All of Our Business Deliverables
I’m amazed at how still incredibly relevant these thoughts are nearly nine years later. For those of you marketing forecasters who say email is dead, I still shake my fist at you.
Online Purchasing & Supporting Local Businesses During The Coronavirus
Since we’ve been social distancing for the past month or so now, we have seen a change in the way we are purchasing our essential and non-essential items. At Raleighwood, we have seen non-essential businesses adapt their business models to stay afloat during COVID-19 by quickly shifting focus to limited-contact and touchless e-commerce offerings.
What We Are Seeing With Email Open Rates During COVID-19
As businesses have had to transition to mostly online during the COVID-19 shutdown, we have seen an increase in our open and click-through rates for email for clients.
Raleighwood’s Guide to Advertising on Nextdoor.com
Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.)
Raleighwood’s Lisa Jeffries Talks Email Marketing with ZeroBounce
Think “email is dead”? Hardly. I love putting in the time to debunk this common digital marketing myth and was delighted when Corina Leslie of ZeroBounce recently reached out to include me on their blog in a post, “Lisa Jeffries: ‘Email Has Been One of the Sharpest Tools in Our Shed’”.
Google My Business: Changes to Messaging
Google My Business messaging is moving from SMS to the Google My Business app starting on November 15. What does this mean for you? Find out in our blog!
Let Our Team Put Together a Customized Tasting Event for You
Inside our fall lookbook you’ll find our favorite cooler-weather inspired tasting events, including a new addition: coffee and spirited coffee treats.
Mini Master Class: 10 Ways to Make Linkedin Work for You
Thank you to Tamera Gore, Regional Field Sales Manager for La Quinta Inns & Suites, for inviting me to host this month’s HSMAI North Carolina Members Only Leadership Energizer Series webinar, “Mini Master Class: 10 Ways to Make Linkedin Work for You”.
What We’re Reading: Minimum Viable
So many business books are written from alumni or passive observers of business. Procopio writes from the trenches. “Minimum Viable” is available on Amazon.
Tips for Creating a Multi-Language Website
When we started working on Access Family Dental’s new website, we knew we wanted to figure out a way that we could make potential Spanish-speaking clients feel welcome and make the website useable for the practice’s current Spanish-speaking clients.