Raleighwood Media Group + Raleighwood Event Group
Traditional & Digital Marketing + Commercial Event Planning Based in Downtown Raleigh
At Raleighwood Media Group, we love helping the arts take center stage—literally. Our recent project with NC State’s Department of Performing Arts and Technology supported the Dance Program’s Fall Concert through a mix of digital and print advertising.
Back in 2008, we had the pleasure of helping the gang from North Carolina mattress retailer Fred’s Beds coordinate a clever, on-brand sponsorship of the Susan G. Komen for the Cure NC Triangle Race for the Cure.
Sometimes, there are good marketing and advertising deals to be had. However, if you don’t know where your money is working at its best for your business or organization, how can you make informed decisions the next time an opportunity presents itself?
Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.)
Organic reach is so low that “paying to play” is one of the few ways to really see good results.
What happens when a client calls with a tight deadline? We get right to work.
The beautiful simplicity of your Instagram feed is coming to an end. And you can bet marketers will be asked to pay up.
To be honest, this may not technically be new, but it is the first time I’ve seen this feature, personally. Facebook often rolls out new features and functionality in waves to different users, so I’m curious – has anyone else seen it, yet?
Facebook Feature – More Local Pages You Might Like
A few thoughts follow – as scattered as they might be:
Ending today and this post on a positive note: big “thank you” goes out to Kim Adamof for the referral that came my way today in need of public relations services!
Happy Mondaying,
Lisa
Those who have worked in retail or holiday event planning know that the holiday season comes very early to those whose businesses peak in the winter months – and two very festive opportunities are already coming your way in the next few weeks. Details of the first, the 67th annual Raleigh Christmas Parade, are below. Details of opportunity number two should be available in just a few weeks, so look for a follow-up post soon!
Greater Raleigh Merchant’s Association Announces 2011 Raleigh Christmas Parade
The Greater Raleigh Merchants Association (GRMA) announces their 67th Annual Raleigh Christmas Parade to be held on November 19, 2011 at 9:30am in downtown Raleigh.
Applications are now being accepted for all parade entries. Registration will close on September 16, 2011. Visit https://grma.org/christmas-parade/parade_schedule.html for the full parade schedule. If your group is interested in having a float, classic car, helium balloon, walking group or other entry, please visit the Greater Raleigh Merchant’s Association website: https://grma.org/christmas-parade/application.html and submit an online application. No applications will be accepted after the September 16 deadline. Applications are chosen based on realtionship to theme, creativity, entertainment, and community appeal.
Sponsorship and volunteer opportunities are also available. If your company is interested in sponsorship opportunities, please contact the executive director of GRMA, Jennifer Bradshaw at 919-755-9235 or jennifer@grma.org. If you are interested in serving on the committee, please email info@grma.org to receive more information.
The Raleigh Christmas parade is the largest parade between Atlanta and Washington DC. Over 250,000 will watch the parade live from home and over 60,000 will attend the parade in person. The parade will last approximately 2.5 hours and will feature something for the whole family.
Looking forward to seeing you and yours participating in the planning and production of the 2011 Raleigh Christmas Parade… or at least participating as an entertained audience member!
Join me tomorrow morning to kick-start your Spring marketing goals and hear from other local business owners and seasoned veterans who are using social media to support their marketing plans. The event, Free Social Media Seminar – Marketing for your Business: Facebook, Twitter, is the first for 2011 in a series of quarterly education events hosted by Shop Local Raleigh (part of the Greater Raleigh Merchants Association). ALL SLR & GRMA Members are invited.
We’ll talk about the idea of push versus pull marketing and some effective uses of social media for your business.
The free seminar will help you to understand:
Marketing and why it’s important for your business
Social Media 101
Email Marketing, Blogging & website and how they integrate
Top 10 Tips for Social Media Marketing 2011
Question/Answer panel including local business owners and veteran marketing professionals that use social media
And the best part? You’ll be able to hear me speak! (Just kidding about that being the best part. ;-)) Please do think well wishes for me though as today I’m fighting a nasty winter cold. Have no fear, I’ll be presenting tomorrow. Just please forgive if I sound a little raspy!
The event is from 9-11am on Wednesday, February 2, 2011 at 1 Maiden Lane – just off of Hillsborough Street.
RSVP to info@shoplocalraleigh.org today! Not a member, yet? That’s ok – come as our guest! But please still email to RSVP so we can have an accurate head count.
