Paying the Facebook Tax: A Strategy for Boosting Posts on Facebook

“What do you think about boosting Facebook posts?”

Sounds like a simple enough question, right? “Do it.” or “Don’t do it.” Before deciding yay or nay, I encourage thinking about the strategy, setting a budget, and analyzing for performance and impact over time.

Organic reach is so low that “paying to play” is one of the few ways to really see good results.

For most clients, I recommend setting a monthly budget you’re comfortable with, and then dividing that up per week and boosting one or two posts each week (if you’re posting daily). I try to focus on posts that have other benefits to your brand like linking back to your website, promoting signing up for emails, and the like. That way, you’ve hopefully got some additional benefits from the spend than simply paying for getting views alone.

Even just $10.00 per week helps! Think of it as a Facebook tax. Nobody likes paying it, but it’s part of playing the game.

• Category: Advertising, Content Marketing, Social Media