The Art of the Resend and Email Marketing Automation Gone Wrong

Many email marketing providers have a nifty little feature built in where you can automatically resend emails to contacts who haven’t opened them within a certain amount of time. I love this tactic and wholeheartedly recommend using it and testing things like the subject line to see if you can compel readers to open your campaign.

Women Supporting Women in Climate Tech

When women support women, incredible things happen! Last night, my colleague MeLissa and I from Raleighwood had the honor of attending the “Climate Tech Connect: Networking and the Future of Climate Tech in NC” event at The Frontier RTP. Hosted by Women+ in Climate Tech, the gathering brought together women from diverse backgrounds and industries, all driven by a shared passion for addressing climate change through technological innovation.

A Night to Remember for the Raleighwood Newbie

Fast forward three months, and I received a ticket (thank you, Raleighwood) to Midtown Raleigh’s biggest bash of the year, the State of Midtown. It was hard to contain my excitement at the sheer fancy-pants vibe of the whole thing, and now I can’t wait to spill the beans about my awesome experience with you all!

The Art of the RSVP: Raleighwood’s Raleigh Magazine Feature

Raleighwood founder Lisa Jeffries Nobling was recently interviewed by Raleigh Magazine regarding the ‘dying’ art of the RSVP. Has the RSVP become obsolete? The article delves into the question of whether the RSVP, a long-standing tradition in event planning, has become obsolete in today’s fast-paced digital age.

Have Signs, Will Travel

In keeping with the spirit of event season being on the horizon, in February and March we helped clients get ready for trade shows and consumer events with retractable banners worth their weight in gold when it comes to attracting attention.