I’m amazed at how still incredibly relevant these thoughts are nearly nine years later. For those of you marketing forecasters who say email is dead, I still shake my fist at you.
Since we’ve been social distancing for the past month or so now, we have seen a change in the way we are purchasing our essential and non-essential items. At Raleighwood, we have seen non-essential businesses adapt their business models to stay afloat during COVID-19 by quickly shifting focus to limited-contact and touchless e-commerce offerings.
As businesses have had to transition to mostly online during the COVID-19 shutdown, we have seen an increase in our open and click-through rates for email for clients.
Are you taking advantage of Nextdoor.com to promote your business? If not, it’s time to claim your local businesses page! This will ensure that your business shows up on Nextdoor for nearby neighbors that are searching for your specific business or the products and services you offer. (Or, referring you to others in the area.)
Think “email is dead”? Hardly. I love putting in the time to debunk this common digital marketing myth and was delighted when Corina Leslie of ZeroBounce recently reached out to include me on their blog in a post, “Lisa Jeffries: ‘Email Has Been One of the Sharpest Tools in Our Shed’”.