Graphic Design Quick Wins for Marketing + Communications Professionals
Impactful visuals help professional communicators deliver their messages effectively and with confidence. Level up your graphic design skills with these quick wins that you can put into action today for your organization. I’d like to take a moment to thank both The Loading Dock and PRIMA’s 2022 Annual Conference leadership teams for inviting me to present on this passion topic recently. As promised, here’s where you can find a link to that presentation to revisit yourself or to share with others.
When presenting in Lumberton, NC, for PRIMA in September, I opened the floor to designer and non-designer attendees to share their best ideas for working with design professionals, too, and here’s the expanded list we developed as a small think tank that day:
- Come prepared
- Keeping stock of what’s been produced
- Set clear expectations of the time on both sides
- Determine your budget expectations
- Develop sample/ad packages
- Set frames of reference for non-users
- Remember, it’s not “just a Facebook post”
- Give good feedback, it won’t hurt our feelings
What rules of the road would you offer to expand this guidance for others in marketing and communications? Leave some thoughts in the comments below!
About the PRIMA Conference
Informative, relevant seminars were presented during the three-day conference. Anyone who is involved in public relations, information, or marketing for any constituent of the North Carolina Community College System (NCCCS) was encouraged to attend the conference.
About The Loading Dock
The Loading Dock is more than a coworking and collaborative space. It’s a gathering place that has been carefully designed for you and your team to grow and thrive, both personally and professionally. Offering co-working and shared workspaces designed for the creative, freelancer, entrepreneur, and remote professional, The Loading Dock creates an opportunity for its members to network, make a career change, build a company, or get out of the house a few times a week.
Lisa Jeffries Nobling is a Raleigh native, a third-generation business owner, and a data-driven marketing maven. Graduating from N.C. State University's College of Textiles and College of Management in 2007, Lisa has been immersed in the marketing world since 2005. In 2008, she boldly ventured into entrepreneurship, founding her firm, Raleighwood Media Group + Raleighwood Event Group. Through the agency, Lisa has lent her expertise to numerous individuals, businesses, and non-profit organizations, crafting extensive marketing plans and orchestrating professionally executed sales, marketing, and hospitality events. In addition to leading Raleighwood's boutique marketing and commercial events agency, Lisa's entrepreneurial spirit runs deep with additional businesses she has founded that are still active in her portfolio, including Invest in Her Real Estate, Bay Breeze Retreat, Raleigh Food & Wine, Raleighwood Wifi, Raleigh Weekend, and Vivian's Denim + Bar.
- 2025 by the Numbers: Giving Back Through Our Pledge 1% Commitment - December 31, 2025
- Where to Sell: Raleigh’s Pop-Ups, Markets & Festivals - September 9, 2025
- Behind the Scenes: Delivering the Raleighwood Polish for Wake Invests in Women - May 29, 2025
