What We’re Reading: Minimum Viable

5 out of 5 stars: “I’m not going to advise you to do something I haven’t already done.”

That line from early in Minimum Viable sums up what I like about this read perfectly. So many business books are written from alumni or passive observers of business. Joe Procopio writes from the trenches. While the book leans toward tech-based businesses, most points are valid across much broader industries (we’re a service provider, for example) and allow for wider adoption for the reader.

Joe is a straight shooter who’s first to say, “so here are the three ways I did it. These aren’t the only ways…”. I respect that immensely and enjoyed working my way through this digital read on my iPad over a long holiday weekend a few chapters at a time.

I’ve been a subscriber of Joe’s weekly email newsletter (sign up on his homepage here) for a while and he’s been a generous sounding board for me. When he asked for volunteers to read an advance copy of this book, I jumped at the opportunity. It was a great way to revisit some of his topics that I didn’t make it to on a weekly basis but also an even better way to get out of my email and into thinking beyond the growing “to do” list and thing about Raleighwood on a bigger level. Thanks for the read, Joe, and best of luck with your digital downloads!

Download the Book on Amazon for Just $5.00

• Category: Marketing