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You are here: Home / Brand Management / Stay On Top of Your Game

March 4, 2009 By Lisa Jeffries

Stay On Top of Your Game

I recently signed up for Google Alerts (in beta testing) for my own business and for many of the businesses that I work with. Once a week (or however often I prefer), Google sends me updates by email on each phrase I’ve set up an alert for. It’s VERY cool.

Just today I received an update on “Buckhead Saloon” and found tons of videos on YouTube from our own customers. Almost all were actually pretty flattering, some were downright hilarious.

What did I do in response? Created a branded-YouTube channel for Buckhead Raleigh. I then added all of those videos that I could find related to this venue to Buckhead’s “favorites” and added a link to our YouTube channel on all of our other social media (MySpace, facebook Page, Twitter, etc.). Our sales manager can now send instant examples to potential clients of just how local organizations, non-profits, etc. have held events at our venue and tons of success doing so. Greek Week 2008, anyone?

I hope everyone enjoys this free tip!

PS – Of course, there’s a lot more that you can do with Google Alerts. I just chose to approach this one weekly report from an integrated marketing communications (IMC) approach.

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Lisa Jeffries
Founder, Principal Consultant at Raleighwood Media Group + Raleighwood Event Group
A good old-fashioned Southern girl - at home in the modern world.
Latest posts by Lisa Jeffries (see all)
  • Five Tips for Lead Generation - July 15, 2020
  • Using Email Marketing to Support All of Our Business Deliverables - July 10, 2020
  • Raleighwood’s Lisa Jeffries Talks Email Marketing with ZeroBounce - December 13, 2019

Filed Under: Brand Management, clients, Communication, Google, IMC, sales, social media, video, YouTube

Comments

  1. Lisa says

    March 4, 2009 at 4:56 pm

    Bravo Lisa J.!! Just today I found something on a name that I google frequently. I am going to set up Google Alerts right now!

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