Email Marketing Surprise
Forever 21 – the discount trend retailer – just sent me a snazzy little email offering up $300 gift certificates to the first visitors in participating stores on Black Friday, etc., etc.
No surprise there.
This was the shocking part, nicely embedded between the Black Friday details and an offer for free standard shipping with orders over $75 or more:
(Click to enlarge)
Well that’s something I’ve never seen before from a clothing retailer… at least as a “cause”.
Lisa Jeffries Nobling is a Raleigh native, a third-generation business owner, and a data-driven marketing maven. Graduating from N.C. State University's College of Textiles and College of Management in 2007, Lisa has been immersed in the marketing world since 2005. In 2008, she boldly ventured into entrepreneurship, founding her firm, Raleighwood Media Group + Raleighwood Event Group. Through the agency, Lisa has lent her expertise to numerous individuals, businesses, and non-profit organizations, crafting extensive marketing plans and orchestrating professionally executed sales, marketing, and hospitality events. In addition to leading Raleighwood's boutique marketing and commercial events agency, Lisa's entrepreneurial spirit runs deep with additional businesses she has founded that are still active in her portfolio, including Invest in Her Real Estate, Bay Breeze Retreat, Raleigh Food & Wine, Raleighwood Wifi, Raleigh Weekend, and Vivian's Denim + Bar.
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There are some pretty sharp people at Forever 21. On Black Friday, this was one of the few retailers with a line out the door and there was not any coupon being handed out. Those Limited boys are connected politically and fairly active in DC so I am guessing they are lending a hand or cross marketing. How can Forever 21 they make that darling a-line sequin dress my daugter purchased for $10?
Very impressive group