Keep Doing What You’re Doing
I know that I’m surrounded by good business people because nearly everyone I know is personally connected, and connects their business, to one or more great causes.
Even though the economy is a bit – gross? – right now, there’s good news for those who’ve continued supporting their favorite causes:
“In this experiment, products with cause-related marketing enjoyed as much as a 74 percent increase in sales compared to products with generic ads.
Participants spent nearly twice as much time looking at cause-related ads compared to generic ads. Lead researcher Gavan Fitzsimons said, “Consumers are paying more attention to cause messages, and as a result, are more likely to purchase them.”
The second part of the study, an online survey of more than 1,000 Americans, showed that the cause, the nonprofit organization associated with it, and the product itself are all important factors in the purchase decision.”
A few (but in no way all) of my favorite local causes (in no particular order):
SPCA of Wake County
Brittany’s Battle
Racing Heroes Charity Auction
Dress for Success – Triangle NC Affiliate
Lisa Jeffries Nobling is a Raleigh native, a third-generation business owner, and a data-driven marketing maven. Graduating from N.C. State University's College of Textiles and College of Management in 2007, Lisa has been immersed in the marketing world since 2005. In 2008, she boldly ventured into entrepreneurship, founding her firm, Raleighwood Media Group + Raleighwood Event Group. Through the agency, Lisa has lent her expertise to numerous individuals, businesses, and non-profit organizations, crafting extensive marketing plans and orchestrating professionally executed sales, marketing, and hospitality events. In addition to leading Raleighwood's boutique marketing and commercial events agency, Lisa's entrepreneurial spirit runs deep with additional businesses she has founded that are still active in her portfolio, including Invest in Her Real Estate, Bay Breeze Retreat, Raleigh Food & Wine, Raleighwood Wifi, Raleigh Weekend, and Vivian's Denim + Bar.
- Press Release: Tazza Kitchen Owners to Open The Granite Grill, a New Full-Service Restaurant in West Raleigh’s GlenLake Development - April 17, 2026
- Press Release: Life Time Opens First Athletic Country Club of 2026 in West Cary as Wellness Boom Fuels Demand for Healthy Living - February 10, 2026
- 2025 by the Numbers: Giving Back Through Our Pledge 1% Commitment - December 31, 2025
