Keep Doing What You’re Doing

I know that I’m surrounded by good business people because nearly everyone I know is personally connected, and connects their business, to one or more great causes.

Even though the economy is a bit – gross? – right now, there’s good news for those who’ve continued supporting their favorite causes:

Cause-related marketing still works, study shows

“In this experiment, products with cause-related marketing enjoyed as much as a 74 percent increase in sales compared to products with generic ads.

Participants spent nearly twice as much time looking at cause-related ads compared to generic ads. Lead researcher Gavan Fitzsimons said, “Consumers are paying more attention to cause messages, and as a result, are more likely to purchase them.”

The second part of the study, an online survey of more than 1,000 Americans, showed that the cause, the nonprofit organization associated with it, and the product itself are all important factors in the purchase decision.”

The linked article above notes the most favored types of campaigns but there’s one segment I think they’re sorely missing: animals and rescue organizations. Maybe that’s grouped into one of their broader category titles.

A few (but in no way all) of my favorite local causes (in no particular order):
SPCA of Wake County
Brittany’s Battle
Racing Heroes Charity Auction
Dress for Success – Triangle NC Affiliate

Posted by Lisa Jeffries Nobling

A good old-fashioned Southern girl - at home in the modern world.