Showcasing NC State Dance: Digital & Print Advertising for the Fall Concert

At Raleighwood Media Group, we love helping the arts take center stage—literally. Our recent project with NC State’s Department of Performing Arts and Technology supported the Dance Program’s Fall Concert through a mix of digital and print advertising. As an on-campus program, they have the unique advantage of placing promotional materials in high-traffic student areas, including digital signage and printed banners inside Talley Student Center.

Armed with a strong library of professional imagery, we designed eye-catching graphics that seamlessly aligned with the program’s branding. But we didn’t stop at aesthetics—each piece included branded, trackable QR codes, allowing us to drive traffic to multiple URLs throughout the campaign. This dynamic approach ensured that audiences could easily access concert details while also giving the department valuable engagement insights.

Using UTM parameters and Google Analytics, we enabled real-time performance tracking, offering data on QR code scans and visitor behavior. This measurable strategy helps the Dance Program refine future marketing efforts while maximizing audience reach. It’s always a win when great design meets smart marketing—and we’re proud to help bring the arts to life on campus!

Can we help put your next performance in the spotlight? Contact our team today: Hello@RaleighwoodMedia.com or 919-229-9725!

• Category: Advertising, Analytics, Digital Marketing, Events