Data Beats Opinions: Using Google Analytics to Understand What Your Website Is Telling You
Over the past week, I’ve had the pleasure of talking shop around one of my favorite geek chic topics: Google Analytics! Thank you to both The Loading Dock and Shop Local Raleigh for inviting me to share “Data Beats Opinions: Using Google Analytics to Understand What Your Website Is Telling You” with your memberships.
You have Google Analytics installed on your website and occasionally you look at the emails you get from Google about how your web searches performed last month… but now what? In this presentation, I’ll share a primer on some of my favorite reports for marketers, copywriters, and developers, including links to tutorial videos where you can dig in a little deeper and expand your own understanding of this powerful set of (mostly free) data.
Lisa Jeffries Nobling is a Raleigh native, a third-generation business owner, and a data-driven marketing maven. Graduating from N.C. State University's College of Textiles and College of Management in 2007, Lisa has been immersed in the marketing world since 2005. In 2008, she boldly ventured into entrepreneurship, founding her firm, Raleighwood Media Group + Raleighwood Event Group. Through the agency, Lisa has lent her expertise to numerous individuals, businesses, and non-profit organizations, crafting extensive marketing plans and orchestrating professionally executed sales, marketing, and hospitality events. In addition to leading Raleighwood's boutique marketing and commercial events agency, Lisa's entrepreneurial spirit runs deep with additional businesses she has founded that are still active in her portfolio, including Invest in Her Real Estate, Bay Breeze Retreat, Raleigh Food & Wine, Raleighwood Wifi, Raleigh Weekend, and Vivian's Denim + Bar.
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