Just a quick look at a venue who has done a great job in branding their signature cocktails!

{And really, a tip that you could think about when branding ANYTHING signature. Your signature service, product, or you guessed it… cocktail!}

I had a fun dinner tonight after work with Adrianne and our significant others at our local Red Robin. I ordered their “Gold Margarita” and check out what was delivered to my table:

PS – Also a good idea? They put the prices of their cocktails on the table promotion pieces and their menus. I am a lot more likely to buy a cocktail if I don’t have to ask how much it is! (You’ve heard the old adage: “If you have to ask, you probably can’t afford it”. You’d never want someone to think that about your drinks, right?)

One of the things I like the most about this idea? You could apply this concept to so many other products or services – not just cocktails!