Email of the Week: Free Tea!
I have to admit, I saw “McAlister’s Deli” in my inbox and was thinking of unsubscribing, because I hadn’t really benefiting from their email club that I could remember.
And then I got this funny promotion and an offer for free (sweet) tea… a southern staple at lunch and dinner!
Sweet Tea must fight for freedom from the inside.
July 23
Take a sip in solidarity! McAlister’s serves free tea all day.*“
Not only has McAlister’s developed a clever play on the word “free” (meaning both free of cost and the need to be released from jail), but they’ve developed a web campaign, video mini-series, merchandise, and a facebook fan page campaign around it.
If sweet tea was ever locked up in culinary jail, I would for sure be one thirsty girl!
On July 23rd, I’ll see you at McAlister for free tea! (And here’s another month that I’m still on their email list!)
*Obligatory legal note: Only at participating locations, one per guest. Not valid for catering or gallons.
Lisa Jeffries Nobling is a Raleigh native, a third-generation business owner, and a data-driven marketing maven. Graduating from N.C. State University's College of Textiles and College of Management in 2007, Lisa has been immersed in the marketing world since 2005. In 2008, she boldly ventured into entrepreneurship, founding her firm, Raleighwood Media Group + Raleighwood Event Group. Through the agency, Lisa has lent her expertise to numerous individuals, businesses, and non-profit organizations, crafting extensive marketing plans and orchestrating professionally executed sales, marketing, and hospitality events. In addition to leading Raleighwood's boutique marketing and commercial events agency, Lisa's entrepreneurial spirit runs deep with additional businesses she has founded that are still active in her portfolio, including Invest in Her Real Estate, Bay Breeze Retreat, Raleigh Food & Wine, Raleighwood Wifi, Raleigh Weekend, and Vivian's Denim + Bar.
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