The Mother of All Blog Giveaways

…which no, I am not hosting (but I definitely think it’s worth acknowledging in my business blog).

One of my favorite personal blogs to follow is Lauren’s at Adventures of a Southern Newlywed. A few weeks ago, she posted about how her husband had gifted her with a Keurig – one of the coolest cup-at-a-time brewing systems – something I’ve seen popping up in corporate world since last winter and now personal worlds… a lot lately.

They really are a neat little system with very little mess (see the official Keurig website for how it give you lots of coffee/tea/beverage choices in little pre-packed cups and brews them each individually) for brewing beverages, but at cup-at-a-time rate – which is great for cutting down on waste and costs (which is my guess as to the source of the backbone of their success in business settings).

Anyways, back to tying this into business – lots of brands are standing up and taking note of personal bloggers and their influence on their followers and offering up free products for the bloggers (usually females, as I’ve noticed) to give away on their blogs in a contest for one of the lucky readers who make themselves known and leave a comment.

Keurig has offered Lauren their Platinum home model – which at $199.95 MSRP – is no small gimme!

My question for business-followers out there is this – are you participating the blogworld, do you know who is talking about your products (or would be interested in your products), and are you turning that into a revenue stream?

If not, it’s so worth a shot. (You can’t tell me you haven’t heard the old addages about the power of word-of-mouth.)

Media Guerilla points to interesting research from Intelliseek that finds that consumers are ‘50% more likely to be influenced by word-of-mouth recommendations from their peers than by radio/TV ads.’”
Source: Business Week

Enough said.

(Note: As always, this is not a paid endorsement of Keurig, just an observation from my own personal Google Reader subscriptions of how businesses are leveraging the power of social media.)

Posted by Lisa Jeffries Nobling

A good old-fashioned Southern girl - at home in the modern world.

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One Reply to “The Mother of All Blog Giveaways”

  1. I am the kind of person that these blogs are intended for. I’ve been looking at single brew makers for a while now. Couldn’t really decide which to get. My parents coffee maker broke, I told them to take mine, b/c I don’t brew unless I have company (A Bunn, which is fantastic for big pots). It is such a waste otherwise.

    Anyway, I got to looking at Keurig, it seemed right up my alley, and I just purchased one with lots of little K-Cups. Boyfriend is excited about the Chai Tea. Saying “Oh good you can learn to make Chai Lattes.”

    I’ll let you know when it comes in!

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