Oh Twitter

Lisa Jeffries Nobling on March 31, 2009

Thoughts for Tuesday:

“Curious and cantankerous, Steve dived into social media and started making delightful observations about his experience on Twitter. He recently sent me this comment about a power user he had started to follow: ‘His constant, not-so-subtle harangue to get word of mouth going about his new start-up have made me very skeptical of Twitter … so easy to be maudlin, so easy to pollute.’

I had a simple answer for Steve: Quit following the annoying bastard. Let’s not forget that technology gives us both the power to connect and the power to pull the plug.” – Death by a Thousand Tweets, Phil Johnson

SUCH a good perspective on Twitter. I mentioned in the article’s comments that I rarely echo sentiments on social media word for word with others, but Phil hit the nail on the head for me.

Take five minutes to read his post. Not only is it a quick read, but also a must read.

Stay On Top of Your Game

Lisa Jeffries Nobling on March 4, 2009

I recently signed up for Google Alerts (in beta testing) for my own business and for many of the businesses that I work with. Once a week (or however often I prefer), Google sends me updates by email on each phrase I’ve set up an alert for. It’s VERY cool.

Just today I received an update on “Buckhead Saloon” and found tons of videos on YouTube from our own customers. Almost all were actually pretty flattering, some were downright hilarious.

What did I do in response? Created a branded-YouTube channel for Buckhead Raleigh. I then added all of those videos that I could find related to this venue to Buckhead’s “favorites” and added a link to our YouTube channel on all of our other social media (MySpace, facebook Page, Twitter, etc.). Our sales manager can now send instant examples to potential clients of just how local organizations, non-profits, etc. have held events at our venue and tons of success doing so. Greek Week 2008, anyone?

I hope everyone enjoys this free tip!

PS – Of course, there’s a lot more that you can do with Google Alerts. I just chose to approach this one weekly report from an integrated marketing communications (IMC) approach.