As part of a three-presenter line-up, I opted to focus on tips for improving lead generation to complement other panelists’ focus on print and social media strategies for real estate investors. Knowing that we’d be speaking to first-time home flippers, seasoned full-time investors, and even vendors like lenders, these five tips are broad enough that any business or organization running marketing campaigns can benefit from them.
The Good, the Bad, and the Ugly: Link Shorteners
I posted this update to my twitter/facebook profiles this morning, but thought it was relevant enough for a blog post. Pet Peeve: Email & other publications using shortened links. It’s fine for twitter, but otherwise, I want to know where you’re sending me. Here are my views on using link shorteners/url shorteners in your marcoms […]
Free Real Estate Tip of the Day: Ditch the Desk
I was with a client just a few days ago looking at a very high end home that had – you guessed it – a desk built into the kitchen. A few years ago, this was super standard in larger kitchens, but it’s on the decline now and I believe that’s with good reason.1) It’s […]
Like to Save $700?
I sure do! Good news in the real estate world today – thanks for the heads up, Ashton!HUD Issues New Mortgage Rules to Help Consumers Shop for Lower Cost Home LoansNew ‘Good Faith Estimate’ will help borrowers save nearly $700 WASHINGTON – For the first time in more than 30 years, the U.S. Department of […]