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You are here: Home / advertising / What’s ON Your Cup?

October 19, 2010 By Lisa Jeffries

What’s ON Your Cup?

What’s in your cup may not matter as much as what’s written on your cup, with this great idea from Caribou Coffee. To be fair, I don’t believe they pioneered the idea, but I do love the customer engagement! Way better to use your customers words (with permission, of course) than a small array of old quotes, no?

Engage guests with memorable digital interactions.
When the company asked guests to submit comments about what they stay awake for, more than 15,000 people responded. Next year, Caribou plans to reissue its coffee cups with statements from those guests.

via: Marketing executive shares lessons from Caribou Coffee’s growth, growing pains – http://www.restaurant.org/nra_news_blog/2010/10/marketing-executive-shares-lessons-from-caribou-coffees-growth-growing-pains.cfm

image: http://www.diytrade.com/china/4/products/3075181/double_wall_paper_cup.html (PS – I’m not advocating importing your cups from China, I just like the picture.)

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Lisa Jeffries
Founder, Principal Consultant at Raleighwood Media Group + Raleighwood Event Group
A good old-fashioned Southern girl - at home in the modern world.
Latest posts by Lisa Jeffries (see all)
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Filed Under: advertising, bars, brand awareness, Brand Management, hospitality, inspiration, restaurants, social media, Swag Tagged With: Bars, Brand Awareness, Inpsiration, Restaurants, Social Media, Sourcing, Swag

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