Most Effective Times, Days to Send Email, Post Social Content

Lisa Jeffries Nobling on February 16, 2015

Media Post has a nice updated report, from various sources, of the most effective days and times to send marketing emails and post content to various social media networks, including Instagram, Facebook and Twitter.

Interestingly, the report shows that while the most popular time to send email is on Thursday between 11 a.m. and noon, the most effective time is actually on the same day between 2 and 5 p.m.

See the full report, and what it lists as the most effective time to post to your favorite social media network or to post blog content at http://www.mediapost.com/publications/article/243355/when-to-post.html

Recommendations: Twitter Counter

Lisa Jeffries Nobling on January 26, 2015

Looking for a quick and easy way to track follower growth on Twitter? And even your level of interaction with your community on the popular social media network? Check out TwitterCounter.com.


The free account shows you a nice graph of Twitter followers growth over time (that’s what I originally signed up for – to be able to pull nice looking graphs each month for clients), but the paid service starting at just $17/month per account also offers the same for RTs, mentions, favorites, etc.

If you’re looking for a new analytics tool for Twitter, check this one out as a great free option as well as a budget-friendly paid option with enhanced feature sets for those paying users.

Now Offering Social Media Management Packages

Lisa Jeffries Nobling on July 22, 2014

Raleighwood Media Group is pleased to offer a new service, designed with small business owners and c-suite executives in mind: monthly social media management packages (click the link to find out more, including pricing).

Is your time better utilized managing your business rather than posting to Twitter — although you know it’s something you need to do every day to remind your audience that you’re in business and ready to fulfill their wants and needs? Read what Fred’s Beds president Lisa Stansbury had to say about the month of posting we took off her hands recently:

The month of June was so hectic for me that I wouldn’t have had the opportunity to tweet much at all. Raleighwood Media Group provided me with quality content that was exactly what my customers needed to see. The content was much higher quality than what I normally produce myself. It was one less thing on my plate that allowed me to focus on other pressing matters. Social media is something that is easy to drop by the wayside when you have customers that need attention. You cannot make up for lost time. If you don’t send a message, no one receives a message. Raleighwood Media Group filled a much needed niche for me.

Social media management package begin at only $189/month and are scalable to fit your unique needs. Send us an email at Info@RaleighwoodMedia.com or call us at 919-229-9725 to get started today!

Missed the February Social Media Seminar?

Lisa Jeffries Nobling on February 27, 2011

Did you miss the February 2nd Shop Local Raleigh social media seminar? We certainly missed you, but I’ve provided the information shared in that event below so that you can study up on social media and how it positively impact your marketing plans.

Presentation Files:

https://raleighwoodmedia.com/files/slr_marketing_seminar_2011_02_02.ppt (PowerPoint Format)
https://raleighwoodmedia.com/files/slr_marketing_seminar_2011_02_02.pdf (PDF Format)

My friend Greg – facilitator, educator, rhythmatist, Trained HealthRHYTHMS Facilitator, and founder of Shop Local Raleigh member business Drum for Change – asked if I could share these resources with him for an upcoming industry conference. I told him that “I am an open book” and would be happy to share this information as a resource for him and his group and also provided the following “talking points” (below) from the presentation (which I went back and added after the presentation, because if you’ve ever attended an event with me, you know I’m an “off-the-cuff” girl and like to let the audience and their questions about a topic steer our conversation). I thought it would be helpful to share here on the Raleighwood blog, too – for everyone’s benefit!

Talking Points:

Slide 3 – The AMA (American Marketing Association) board is comprised of working marketing professionals, so I feel this definition more accurately describes the business of marketing than the typical dictionary definition.

Slide 5 – As overused as the phrase “social media is a two-way conversation” is, it’s true! Businesses that only promote their businesses, but don’t take the opportunity to engage with their audience, are not going to benefit from the time and effort required to nurture this form of communication.

Slide 6 – BIG takeaway: DO NOT MAKE A PERSONAL PROFILE FOR YOUR BUSINESS. Make a PAGE. There is a difference. Signup at facebook.com/pages. Have a personal profile so you can understand how it works from the personal user perspective, but create a page for your business/brand/organization. A vanity URL is a short, personalized URL like http://www.facebook.com/raleighwood – this is the same as telling people what your website address is exactly so they can come right to you instead of telling them to “google you”, where your competitors could snatch up their attention, instead.

Slide 8 – Remember that twitter is a unique network in itself. You don’t want to have to Twitter profile for your brand and only populate it through your facebook activity. You won’t get very many followers if you’re not offering unique information to that audience separately. You’ll also be “blind” to the responses you get on Twitter if you never actually use twitter to engage your audience there, as well. (IE: They’re not going to go to your facebook page to leave you a comment, they’re going to do it on twitter and you will likely miss it.)

Slides 10 and 11 – I LOVE iContact.com for an email service provider. They are local to Durham, NC – as is Bronto.com. MailChimp.com is free as long as your list is under 1,000 subscribers.

Slide 12 – AllFacebook.com and Mashable.com are two nice resources for staying up to date on social media happenings and changes. They can be overwhelming due to the frequency of their content and updates, so I just check in once a month or so 🙂

Have any questions about this event? Feel free to ask! I hope to see you at the next Shop Local Raleigh seminar and will be sure to post details here when that event is confirmed!

Cheers,
Lisa

Fairway Adds First Digital Billboard Just North of Raleigh

Lisa Jeffries Nobling on December 27, 2010

I just finished reading an interesting press release on dBusinessNews (Triangle) – The Triangle Region Receives its First Digital Billboard. This is something that I might need to make a drive out to Wake Forest to see!

The most compelling sales features of a digital billboard like this is that advertisers can change up their promotional offerings in a digital format, instead of waiting weeks or even months to change the billboard display. Restaurants can now target breakfast consumers in the early morning hours and run lunch-time, dinner, or late-night advertisements at relevant times of day, too.

Non-Profits Take Note!
“As a good corporate citizen, Fairway is utilizing its digital capabilities to help promote local non-profits by providing no cost advertising on the new digital display. Some of the public service announcements will benefit the following non-profits: The Salvation Army, N.C. GreenPower, Franklin County Humane Society and Meals on Wheels of Wake County.”

I checked out Fairway’s website and didn’t immediately notice any calls to join its non-profit program or to submit your organization for consideration, but it would only take a few minutes to email the organization or give them a call to inquire.

I’m sure the display won’t show video or other types of truly attention-commanding media, as driver safety is likely a major consideration when getting local approval for a billboard display of this nature, but simply having a different advertisement displayed each time a driver passes (or showing 3 or 4 while the driver is stopped at a red light), means lots of promotional opportunity within one finite amount of space.

I do have to wonder why Fairway chose to place their first billboard of this kind outside of Raleigh in a more suburban/rural location, but my first suspicion is that it may have to do with local zoning.

Have you seen the new billboard yet? Tell me about it in the comments!

PS – Merry belated Christmas! I hope the holiday weekend was good to you all! Tank and Delta are sitting home now in front of the window watching the snow from this past weekend’s North Carolina blizzard fall from the trees.

Cheers,
Lisa