Making Every Dollar Count: How to Evaluate Advertising Proposals on a Tiny Budget
When you run a self-funded small business, a bootstrapped startup, or a donor-reliant organization, every dollar in your marketing budget matters. You likely field a steady stream of advertising proposals, and with so many formats, claims, and price points, it can be hard to separate a genuine growth opportunity from an ineffective expense. Here is the framework we use at Raleighwood Media Group to evaluate inbound advertising proposals and ensure limited budgets deliver the maximum possible impact.