What Makes Us Different?
While quite proficient in traditional marketing (think: print advertising, direct mail, public relations), our clients are most frequently calling on us these days for all things new media. From website design, email marketing, and social media—to promotional event planning—we’ll help you navigate the modern age of marketing and communications.
Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
From a visual perspective, branding can be inclusive of graphic design considerations including logo, font selections, color choices, and…
…the messaging and graphics displayed on the digital profiles which you have control over—like your website and social media pages.
Not to be overlooked, high-impact brand photography and vetted language drive your brand home with consistency.
Your audience is fragmented, that’s why it’s our job to market your brand everywhere that makes sense: website, social media, email, text, and the list goes on.
Churn is a natural element of creating and cultivating a brand’s audience; well-placed advertising and acquisition methods help keep your visibility high over time.
From concept design to on-site coordination, Raleighwood Event Group provides businesses, organizations, and individuals the opportunity to work with a team of event planning professionals whose focus is to ensure that not only is the event planning process enjoyable, but that it meets your goals and expectations, as well.
Our appreciation of unique venues, relationships with reputable vendors, and knowledge of on-trend event and entertainment features allows us to craft events for clients that their attendees will positively remember for years to come.
From product launch events to birthday parties, no vision is too big or too small for our team. We have a special interest in helping clients reduce their carbon footprint utilizing sustainable event practices.
In 2015, Raleighwood Event Group co-launched the Raleigh Food & Wine festival with our partners from Babylon restaurant.
The Faces Behind the Emails: Meet the Team
We aim to deliver effective programs for brands that exist to provide exceptional service or products. Our team is innovative and forward-thinking while remaining conscious of the needs of today.
Each contributor to our boutique team of professionals brings a unique skillset and diverse background of industry experiences to our work. From newspapers, magazines, and leading local broadcast networks—to hospitality, retail, and business development—all combined to deliver our clients deliverables that have been viewed through multiple lenses and approaches.
Although based in Raleigh, NC, we recognize that the best work doesn’t always happen while in an office. (You are, however, always welcome to visit us at ours!)
Founder and Principal Consultant
Undergrad: NC State University – B.S. in Textile Management (Brand Management & Marketing), B.S. in Business Management (Marketing)
Graduate: NC State University and SKEMA University – MSc in Master of Global Innovation Management (Global Luxury Management)
House: Pi Beta Phi
Super Powers: Excel Pivot Tables, expert knowledge of millennials’ wine consumption patterns and behaviors
About Lisa: Lisa Jeffries, a 2007 graduate of N.C. State University’s Wilson College of Textiles and Poole College of Management, has been working in marketing since 2005. Her professional work experience ranges from independent, family-owned businesses to high-growth tech startups. Lisa’s specific areas of expertise include new media and experiential marketing for service-based businesses. Passionate about her clients, cheering on the Wolfpack, live music, and rescuing animals, she is also the founder of Raleigh Food & Wine and Raleighwood Wifi. Lisa completed the NC State + SKEMA Business School MSc dual master’s degree program in Global Luxury Management in 2016, publishing a thesis, Location-Based Opportunities for Brand Marketing With Emphasis on Application Within Luxury Industries.
Director of Content
Undergrad: East Carolina University – B.S. in Communication, Concentration in Public Relations
House: Chi Omega
Super Powers: Sets up a 10×10 tent in 90 seconds
About Tara: Tara Pupilli, a 2011 graduate of East Carolina University, is a veteran broadcast media alum who started her professional career in radio, grew into digital and television marketing roles, and is now loving life in an agency setting. She is a native of Roxboro, North Carolina, and loves spending time with her family, two dogs, and visiting North Myrtle Beach.
Cameron Robbins Taylor
Marketing + Events Manager
Clients & Awards
Consultations by Appointment Only
4904 Waters Edge Drive
Raleigh, NC 27606
Monday through Thursday: 9 a.m. until 5 p.m.
Friday: 9 a.m. until 1 p.m.