Join Lisa Jeffries at Digital Marketing for Business and Save 50% on Registration!

Digital Marketing for Business conference in Raleigh

Digital Marketing for Business conference in Raleigh

I’m excited to be speaking at the Raleigh Digital Marketing for Business conference coming up in May. This two day event has dozens, possibly hundreds, of presentations on all sorts of topics that will help local business owners get a better handle on, and understanding of, digital marketing.

Co-founder Lawrence Harte has offered me the opportunity to share with y’all a stunning 50% discount on registration when you use my speaker discount code, LisaJeffries, at http://DMFB.net/register.

Digital marketing training at just $50 a day? That’s a steal, folks! Don’t miss out.

Event details:
Wednesday, May 13, 2015 – Thursday, May 14, 2015
Raleigh Convention Center
500 S Salisbury St.
Raleigh, North Carolina 27601

To see session and speaker list, visit the event website: http://digitalmarketingforbusiness.com/

PS: My session, 10 Things to Know About Email Marketing Now, will be taking place on Thursday, May 14, at 2:00 p.m. Hope to see you there!

Submit Your Social Media Engagement Questions Before #BizExpo14 on Thursday, May 1st

Raleigh Chamber 2014 Business Expo

Raleigh Chamber 2014 Business Expo

I’m excited to have been invited to lead one of the four need-to-know Show Day Social Media Seminars planned for the Greater Raleigh Chamber of Commerce 2014 Business Expo coming up on Thursday, May 1, 2014 on behalf of my WRAL.com team!

The Expo itself takes place at the NC State Fairgrounds in the Jim Graham Building (free, ample parking!) from 9:30 a.m. until 4 p.m. The event is free for all to attend (but you can pre-register here), as well as the social media seminar sessions. Social media seminar sessions include: Where do I start?, ROI and Conversion, Engagement Strategy, and a panel on Success Stories. I’ll be leading the Engagement Strategy session that will cover topics such as:

Relearning how to talk with people (and not at them)
How conversation changes across platforms
How conversation is broadly evolving
Why people follow certain pages
What your audience expects

In addition to attending, I’m seeking your participation in one additional way – I’d love to know what questions you have that you’d like to have answered! Leave a comment here, email me, send me a tweet, or ask away on Facebook.

See you at #BizExpo14!

Cheers,
Lisa

Missed the February Social Media Seminar?

Did you miss the February 2nd Shop Local Raleigh social media seminar? We certainly missed you, but I’ve provided the information shared in that event below so that you can study up on social media and how it positively impact your marketing plans.

Presentation Files:

https://raleighwoodmedia.com/files/slr_marketing_seminar_2011_02_02.ppt (PowerPoint Format)
https://raleighwoodmedia.com/files/slr_marketing_seminar_2011_02_02.pdf (PDF Format)

My friend Greg – facilitator, educator, rhythmatist, Trained HealthRHYTHMS Facilitator, and founder of Shop Local Raleigh member business Drum for Change – asked if I could share these resources with him for an upcoming industry conference. I told him that “I am an open book” and would be happy to share this information as a resource for him and his group and also provided the following “talking points” (below) from the presentation (which I went back and added after the presentation, because if you’ve ever attended an event with me, you know I’m an “off-the-cuff” girl and like to let the audience and their questions about a topic steer our conversation). I thought it would be helpful to share here on the Raleighwood blog, too – for everyone’s benefit!

Talking Points:

Slide 3 – The AMA (American Marketing Association) board is comprised of working marketing professionals, so I feel this definition more accurately describes the business of marketing than the typical dictionary definition.

Slide 5 – As overused as the phrase “social media is a two-way conversation” is, it’s true! Businesses that only promote their businesses, but don’t take the opportunity to engage with their audience, are not going to benefit from the time and effort required to nurture this form of communication.

Slide 6 – BIG takeaway: DO NOT MAKE A PERSONAL PROFILE FOR YOUR BUSINESS. Make a PAGE. There is a difference. Signup at facebook.com/pages. Have a personal profile so you can understand how it works from the personal user perspective, but create a page for your business/brand/organization. A vanity URL is a short, personalized URL like http://www.facebook.com/raleighwood – this is the same as telling people what your website address is exactly so they can come right to you instead of telling them to “google you”, where your competitors could snatch up their attention, instead.

Slide 8 – Remember that twitter is a unique network in itself. You don’t want to have to Twitter profile for your brand and only populate it through your facebook activity. You won’t get very many followers if you’re not offering unique information to that audience separately. You’ll also be “blind” to the responses you get on Twitter if you never actually use twitter to engage your audience there, as well. (IE: They’re not going to go to your facebook page to leave you a comment, they’re going to do it on twitter and you will likely miss it.)

Slides 10 and 11 – I LOVE iContact.com for an email service provider. They are local to Durham, NC – as is Bronto.com. MailChimp.com is free as long as your list is under 1,000 subscribers.

Slide 12AllFacebook.com and Mashable.com are two nice resources for staying up to date on social media happenings and changes. They can be overwhelming due to the frequency of their content and updates, so I just check in once a month or so 🙂

Have any questions about this event? Feel free to ask! I hope to see you at the next Shop Local Raleigh seminar and will be sure to post details here when that event is confirmed!

Cheers,
Lisa