I’m amazed at how still incredibly relevant these thoughts are nearly nine years later. For those of you marketing forecasters who say email is dead, I still shake my fist at you.
Since we’ve been social distancing for the past month or so now, we have seen a change in the way we are purchasing our essential and non-essential items. At Raleighwood, we have seen non-essential businesses adapt their business models to stay afloat during COVID-19 by quickly shifting focus to limited-contact and touchless e-commerce offerings.
As businesses have had to transition to mostly online during the COVID-19 shutdown, we have seen an increase in our open and click-through rates for email for clients.
Think “email is dead”? Hardly. I love putting in the time to debunk this common digital marketing myth and was delighted when Corina Leslie of ZeroBounce recently reached out to include me on their blog in a post, “Lisa Jeffries: ‘Email Has Been One of the Sharpest Tools in Our Shed’”.
Thanks to Chris Herbert for inviting Raleighwood Media Group’s Lisa Jeffries to share a few expert tips in this fantastic roundup, “How to Build an Email List: 75 Experts Share Their Secrets”.