An article recently published by the American Independent Business Alliance (AMIBA) shed light on the importance of small businesses communicating the positive impact they have on local economies. Referenced as the “local economic multiplier effect“, the effect is a result of a greater percentage of revenue circulating through a local economy when money is spent at local […]
New Facebook Feature: More Local Pages You Might Like
To be honest, this may not technically be new, but it is the first time I’ve seen this feature, personally. Facebook often rolls out new features and functionality in waves to different users, so I’m curious – has anyone else seen it, yet? A few thoughts follow – as scattered as they might be: Anytime […]
It’s Beginning to Look a Lot Like Christmas… in June!
Those who have worked in retail or holiday event planning know that the holiday season comes very early to those whose businesses peak in the winter months – and two very festive opportunities are already coming your way in the next few weeks. Details of the first, the 67th annual Raleigh Christmas Parade, are below. […]
What’s ON Your Cup?
What’s in your cup may not matter as much as what’s written on your cup, with this great idea from Caribou Coffee. To be fair, I don’t believe they pioneered the idea, but I do love the customer engagement! Way better to use your customers words (with permission, of course) than a small array of […]