I just finished reading an interesting press release on dBusinessNews (Triangle) – The Triangle Region Receives its First Digital Billboard. This is something that I might need to make a drive out to Wake Forest to see! The most compelling sales features of a digital billboard like this is that advertisers can change up their […]
But What Do I Know?: The "Local" Concept
Maybe it’s just the OCD in me that gets me irritated when I see campaigns that don’t really drive the message home from start to finish… I don’t really know. But whatever it is, IT’S ALWAYS ON and “I can’t turn this thing off” (attributed to a few of my college friends who used that […]